How to Create UTM Links for Campaign Tracking

Published 5 November 2026 by Kloora Tools

Quick answer: use the free UTM Link Builder to add UTM tracking parameters to a link for Google Analytics. It runs in your browser, so nothing you enter is uploaded or stored, and there is no signup.

What is the UTM Link Builder?

Add UTM tracking parameters to a link for Google Analytics. People often search for it as "utm builder", "utm link generator" or "campaign url builder". This free version works on any phone or computer and needs no download.

How to use the UTM Link Builder

Open the UTM Link Builder.
Enter your values in the fields.
The results update instantly as you type.
Note or copy the numbers you need.

How it works

UTM tags are added to the end of a URL as utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content. Analytics tools read them to show which campaign or channel sent each visit. Use consistent lowercase names so reports stay clean.

Worked example

Input: Website URL: https://example.com/page; Source (utm_source): newsletter; Medium (utm_medium): email; Campaign (utm_campaign): spring_sale; Term (optional): (blank); Content (optional): (blank)
Result: Your tracked link: https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Common uses

Track an email newsletter separately from social posts
Compare two ad campaigns
Tag links in a QR code or a bio

Second worked example

Here is the same tool with larger numbers, so you can see how the result scales.

Input: Website URL: https://example.com/page; Source (utm_source): newsletter; Medium (utm_medium): email; Campaign (utm_campaign): spring_sale; Term (optional): (blank); Content (optional): (blank)
Result: Your tracked link: https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Tips for the best result

Read the labels carefully and use the same unit for every value.
Try the default example first to see how the tool behaves.
Change one input at a time to see how it affects the result.
Write down or copy the result before you leave the page.

Common mistakes to avoid

Mixing units, such as metres in one field and feet in another.
Entering a value in the wrong field.
Treating a result as exact when the inputs were rough estimates.
Not allowing a safety margin for waste, error or change.

UTM Link Builder compared with doing it by hand

	UTM Link Builder	By hand or in a spreadsheet
Speed	Instant, results update as you type	Slow, you rebuild the steps each time
Accuracy	Same standard method every time	Easy to slip on a formula or a unit
Privacy	Runs in your browser, nothing uploaded	Depends on the software you use
Cost	Free, no signup	Free or paid software needed

Try it now

Open the UTM Link Builder and try your own numbers or text. If it helps, share it with someone who needs it.

Try it now: UTM Link Builder. Add UTM tracking parameters to a link for Google Analytics.

Frequently asked questions

What are UTM parameters?

They are tags added to a link, such as utm_source and utm_campaign, so analytics tools can show where visitors came from.

Which fields are required?

Source, medium and campaign are the usual three. Term and content are optional.

What does the UTM Link Builder do?

Add UTM tracking parameters to a link for Google Analytics.

How do I use the UTM Link Builder?

1. Enter your values in the fields. 2. The results update instantly as you type. 3. Note or copy the numbers you need.

Is my data safe when I use the UTM Link Builder?

Yes. Everything runs in your browser on your own device. Nothing you type or choose is uploaded, stored or shared, and no AI service is used.

Does the UTM Link Builder work on a phone?

Yes. It works on phones, tablets and computers in any modern browser, with nothing to install.

Do I need an account or a payment to use the UTM Link Builder?

No. It is free, has no daily limit, no watermark and needs no signup.

What information does the UTM Link Builder need?

You enter: Website URL, Source (utm_source), Medium (utm_medium), Campaign (utm_campaign), Term (optional), Content (optional). The results update instantly as you change any value.

How does the UTM Link Builder work?

UTM tags are added to the end of a URL as utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content.

Can I use this for "utm link generator"?

Yes. The UTM Link Builder is built for exactly that, and it also answers searches such as "utm builder" and "campaign url builder".

How accurate is the UTM Link Builder?

It uses the standard method and shows results to a sensible precision. For legal, medical, financial or safety decisions, confirm important numbers with a qualified professional.

Where can I find more free tools like the UTM Link Builder?

Kloora Tools has over 150 free tools for CVs, PDFs, images, Urdu, calculators and everyday tasks. Browse them all from the home page.