ROAS Calculator

Calculate return on ad spend and the break-even ROAS for your margin.

Quick answer: ROAS Calculator: Calculate return on ad spend and the break-even ROAS for your margin. Everything runs in your browser, so nothing you enter is uploaded or stored.

How to use ROAS Calculator

  1. Enter your values in the fields.
  2. The results update instantly as you type.
  3. Note or copy the numbers you need.

Features

How it works

ROAS = revenue / ad spend. Break-even ROAS = 100 / margin percent.

Worked example

Revenue of 12,000 on 3,000 of spend is 4x. At a 30 percent margin, break-even is 3.3x, so the ads are profitable.

Frequently asked questions

What is ROAS?

Revenue earned for each dollar of ad spend: revenue divided by spend.

What is break-even ROAS?

1 divided by your profit margin. At a 25 percent margin you need a ROAS of 4 to break even.

Is the ROAS Calculator free?

Yes. It is free, needs no signup and works on any device.

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